Here are three rules from the article which I thought were pretty important:
6. ShareIn the article it says that Louis Kahn never started a blog because he thought the internet exposure would lead to his multiple families finding out about each other. Wow.
Share as much as you can. Don’t worry about sharing information with competitors. As my business partner, Christian told me recently, if our competitors start copying us, then it just means we need to step up our game.
7. Have an Opinion
Not everyone will agree with you. That’s fine. If we aren’t critical of our profession then it will never improve. However, complaining is easy. Provide as many solutions as criticisms.
8. Be Helpful
When you learn something, share it. Many people have helped us. We’re just passing it along.